Hello Kitty maker drops tie-up with Japanese spy drama after China backlash
Sanrio has ended its merchandise collaboration with the Japanese series Vivant after a strong reaction in China, and has apologised.
Sanrio, the company behind Hello Kitty, has ended its merchandise line linked to the Japanese TV series Vivant. The range had drawn heated criticism in China.
Sanrio has apologised for the collaboration, which was withdrawn after the backlash.