Indians turn to start-ups for eldercare as families change
Shifting family structures in India are boosting demand for start-ups that offer care services for elderly parents.
Changing family structures in India are increasing demand for start-ups that provide eldercare services. Many Indians are turning to these firms to look after ageing parents.
The trend comes as younger family members become more mobile, often living away from their parents. Start-ups offering such services are emerging to fill the gap.