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Experts urge judging AI by outcomes rather than models

A Dubai-based commentary argues that the value of artificial intelligence should be measured by the results it delivers, citing a BCG finding that most companies are not yet gaining material value from their AI investment.

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A commentary written from Dubai argues that artificial intelligence should be judged by the outcomes it delivers rather than by model size, token counts or the number of agents deployed. It cites a December 2025 BCG report which found that 60% of companies worldwide are not generating material value from AI despite heavy investment.

The writer says AI is moving from offering recommendations to acting on users' behalf, which makes clear goals and accountability more urgent. Governance and safeguards, the piece argues, must advance alongside capability, so that governments can serve people better and businesses can serve customers more effectively.

The writer also calls for a future-ready architecture that lets organisations switch models or partners without rebuilding their systems. Behind the visible AI layer, the piece says, the harder groundwork of connecting data, integrating systems and making rules machine-readable will matter most.

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